… it’s not enough to get the story, but it’s also important to figure out how to make it compelling.
Right now, one of the problems is that there’s a lot of information out there that is technically available but it’s not absorbed by people who aren’t interested in these issues.
We tend to preach to the choir. I think our most fundamental challenge in journalism, especially those of us who want to have an impact is to preach beyond the choir and reach people who might disagree with us, might be challenged by our views and that’s a complicated answer that involves images, video and great story-telling and it’s hard, but it is so important.
Photo credit: Tobias Negele